Wednesday, October 8, 2014

How You Can Benefit By Hiring A Design Studio Over An In-House Design Team

By Alex D White


Most standard companies usually have an in-house marketing and design team. This is primarily because of the notion that it is much cheaper to conduct graphic design services on your own rather than hiring outside services. While this is true to some extent, especially if your company is large with simultaneous design projects, it may be more advantageous to hire an outside design studio for a small or medium sized business to do your print and web design jobs.

These days, it is very expensive to manage and fund in house design talent that is efficiently experienced. There are certain details you need to consider, such as salaries, raises, software costs and upgrades, vacations, matching taxes, management, health benefits, sick days, and so on. And besides, there is also the cost of retaining the in-house talent.

Turnover for design teams employed in-house can be very frustrating. Ultimately, you might find the unforeseen hidden costs and headaches outweighing the supposed cost benefits. However, by outsourcing the work, you simply worry yourself with the present design. You neither need to bother about the funding of the team nor steps to make it lucrative.

In most cases, a graphic design studio has to be competitive in order to survive in the market. Therefore, you are almost guaranteed of the best talent for your job when hiring. All you need to do when you have a print design, print production or multi-media production is to call the studio, and let them handle the management and procurement part.

When on a tight budget, it can be nearly impossible to get both talented and experienced in-house design talent. On the other hand, you are almost certainly guaranteed of an experienced design team in most graphic design studios. This production and design experience reduces delays during the design process and maximizes output of the design jobs, thereby making the process more cost effective and easier.

Additionally, outsourcing services can be an additional advantage when it comes to presenting your general message. When creating any project, generally, you will have to manage the particulars for the job. Therefore, unless of course you are able to hire or complete the job of the art director, production manager, as well as a project manager, you might miss some particulars that may otherwise broaden your target clients and the message of the company.

Look for a studio that has both efficient knowledge and quick response. Consider a company that takes the time to answer all your queries about the design process or at least explains some of the topics and terms with which you are unfamiliar. On the other hand, if you find that the company is hesitant in giving out relevant information, pass that one out.

The greatest problem companies have is coming to terms with the hourly or project rate from the studio. However, if you put this rate into perspective and weigh it against all of the headaches and long-term costs of the internal design team, you may find the cost quite reasonable. In the long run, you save quite some money outsourcing the services.




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